Haier Pakistan successfully achieves yearly targets


Engr. Salman Saleem, Country Product Manager CAC , Talks to Engineering Post.

Haier Pakistan has successfully achieved yearly targets so far which were set around 30% higher than the previous years. This was informed by Engr. Salman Saleem, country product manager, CAC while talking to Engineering Post. “Being confident on the quality of Haier products and optimistic for a greater market share, we have raised our next year targets to 40%”, he added.

Engr. Salman Saleem is a mechanical engineer from NUST with 8 years of experience in the field. The dynamic and young marketing leader has gone through extensive trainings within Pakistan and abroad.

Engr. Salman informed that Haier has started manufacturing light commercial air conditioners up to 4 tons capacty in Pakistan. For these air conditioners, 80% parts are also being manufactured within country. Haier Pakistan has world class and most modern testing lab to test their equipment.

Haier has recently won the first ever magnetic bearing chiller project. This technology is said to change the dynamics of the HVAC market in the near future. Mr. Salman said that the Haier has got a strong footing across all major cities of Pakistan. The revival of the textile industry in the current tenure has opened doors for us for further growth and prosperity, he added.

The directly available Haier products in the market are targeting textile brands, multinationals and multi-story buildings.

Haier’s manufacturing facility is located in the Haier industrial park in Lahore and sprawls 63 acres with a built up area of 1,000,000 sq. feet housing various production lines. With a designed production capacity of  3,000,000 units p.a. across all product categories Haier Pakistan’s product portfolio has expanded rapidly from the refrigerators, air conditioners, and washing machines to include Deep freezers, commercial air conditioners, laptops, LED TVs, microwave ovens, water dispensers, and small domestic products together comprising several hundred models of home appliances.

Aggressively implementing a policy of taking Haier to the doorsteps of the people, Haier Pakistan has built up a strong sales and distribution network comprising of 3,000 dealerships and dedicated sales shops covering the length and breadth of Pakistan. This is supported by an equally strong network of after sales service and maintenance outlets manned by well trained technicians.