Haier: Enjoying the increasing market share

Mr. Salman Saleem,Country Product Manager CAC.

The market of HVAC in Pakistan is vastly increasing these days due to the economic stability and growth. Haier is one of the leading company in HVAC field with C1 category registered with PEC. Being the only Parent company of HVAC in Pakistan, Haier has vast range of MRV (VRF) and Chillers Products. Domestically in China, Haier is running 9 factories, 1 of which is MHAQ, a JV between Haier and Mitsubishi Heavy. In overseas, Haier is running 7 manufacturing plants. Total production capacity reaching 19 million sets per year.

Our HVAC core services include complete heating, ventilation and air conditioning systems design, supply, Installation & Commissioning. Haier has a flexible range of full DC Inverter MRV (VRF) ranging from 3 HP -104 HP with operating ambient temperature up to 53°C. Haier has recently launched MRV-5 series with key features including maximum single of 26 HP, T3 Category & automatic refrigerant recovery. From the range of Water & Air Cooled Screw Chillers, Haier also has Oil Free Centrifugal and Modular chiller.

Haier is hoping to get 40% market share by the end of year 2022 with its advance, highly efficient & innovative technologies in MRV (VRF) and chillers.

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world.

Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.

Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.

Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.