Green Leaves Launches Midea Air Conditioners in Pakistan

Green Leaves established in the year 2005 under the company’s ordinance 1984, having its registered office at Lahore, started its operations as a small sized business entity but now has stepped into the sales and marketing of world renowned brand Midea Air-Conditioner in both residential & commercial divisions.

It is a decade’s long hard work and struggle that resulted in the history of Green Leaves acquiring the distribution rights for MIdea Air-Conditioners, the leading Chinese brand, by having its largest market share in the Chinese domestic market in addition to its significant global footprint.

Midea Group is a world’s leading technologies group in consumer appliances, HVAC systems, robotics and industrial automation systems, and smart supply chain (logistics). Midea offers diversified products, comprising of consumer appliances (kitchen appliances, refrigerators, laundry appliances, and various small home appliances), HVAC (residential air-conditioning, commercial air-conditioning, heating & ventilation), and robotics and industrial automation (Kuka Group and Yaskawa joint venture). Midea is committed to improving lives by adhering to the principle of “Creating Value for Customers”. Midea focuses on continuous technological innovation to improve products and services, and to make life more comfortable and pleasant.

Founded in 1968 in Guangdong, China, Midea has now established a global platform of more than 200 subsidiaries, over 60 overseas branches and 12 strategic business units, as well as being the majority shareholder of KUKA(95% shareholding).

From 2015, Midea, enjoying a stable expectation of development, was granted credit ratings continuously by three international credit rating agencies, that is, Standard & Poor, Fitch, and Moody. In 2016, Midea Group was listed in Fortune Global 500, ranking 450 in terms of revenue.

The sales revenue of Midea was USD 36 billion in the year 2017. Midea has hundreds of millions consumers, major customers in different areas, strategic partners worldwide, and about 133,000 employees in total. Midea is listed on the Shenzhen Stock Exchange (000333) and has a diversified investor portfolio with approximately 20% of shares held by international institutional investors.

Midea is the world’s largest producer of major appliances and the world’s No.1 brand of air-treatment products, air-coolers, kettles and rice cookers. Each year, Midea wins 40+ design awards at different global design shows such as reddotiF, and Good Design Award.

Midea’s brand promise is “to provide surprisingly-friendly solutions for the one who treasure those tiny moments at home”, and recently launched its new motto: “Midea – make yourself at home”.

Midea has also landed several high-profile projects, most recently the 2016 win to install sophisticated HVAC (Heating Ventilation Air Conditioning) solutions in all 12 stadiums for sports games in Brazil. Midea is a strong supporter of sport and the proud official sponsoring partner of FINA, the World’s Swimming Federation.

Little Swan is a well-known brand engaged in the manufacture of home appliances, particularly washing machines. It is among the 20 most valuable brands in China, with valuation estimated at 15.02 Billion RMB by R&F Business Ranking 2010. The company was established in 1958, when it stood alone as the first washing machine manufacturer in China. Little Swan was acquired by Midea in 2010.

MDV was created in 1999 under Midea’s Commercial Air-Conditioning (CAC) Division as a professional climatic solution brand for sales via specialized air-conditioning companies. MDV’s brand portfolio (range of products produced under MDV brand) consists of cutting-edge technology and commercial and industrial equipment. These include VRF (variable refrigerant flow) systems, chillers and fan-coils, compressor condensing units, light commercial air-conditioners, used in commercial segment. Focusing on the professional channel for more than 10 years, MDV brand is recognized worldwide as one “professional HVAC solutions.”

Hualing is one of China’s best known and most respected appliances brands. It was acquired by Midea in 2008. It specializes in air-conditioners and refrigerators.

Under the Welling brand, Midea Group excels in motor and driving systems. Welling products are widely applicable for use in the manufacturing of air conditioners, washing machines, refrigerators, dish-washers, small size home appliances and vehicles, and more.

As a joint venture between Midea and Toshiba-Carrier, GMCC develops compressors for the application of air-conditioning and heat pumps. This combined effort features one of the largest manufacturing operations of air-conditioning compressors in the world.