Power Vision Systems (Pvt.) Ltd has established itself as one of Pakistan’s leading manufacturers and assemblers of diesel and gas-powered generator sets, providing dependable power solutions for industrial, commercial, institutional and government sectors. Backed by more than four decades of expertise in power generation and engineering, the company manufactures generator sets, supplies advanced power systems and offers comprehensive after-sales support. As the exclusive authorized distributor of Lister Petter diesel engines in Pakistan, Power Vision combines internationally renowned technology with indigenous engineering expertise to deliver reliable power solutions across the country.
In an exclusive interview with Engineering Post, Dr. Sohail Rana, Chief Operating Officer of Power Vision Systems (Pvt.) Ltd, highlighted the company’s manufacturing capabilities, export achievements and concerns regarding the latest taxation measures affecting Pakistan’s generator industry.
Speaking about the company’s manufacturing operations, Dr. Sohail Rana shared that Power Vision has successfully entered the international market through the export of diesel engines under its own ATS brand.
“We are manufacturing diesel engines locally under the ATS brand, which are being used in tractors, water pump applications and generator sets. Last month alone, we exported 60 diesel engines to Belgium, demonstrating that Pakistani engineering products can compete successfully in European markets.”
The ATS diesel engines currently power generator sets of up to 50 kVA, while Power Vision has partnered with Lister Petter to cater to higher-capacity power generation requirements.
“For larger power ratings, we have partnered with Lister Petter, a globally recognized engine manufacturer. This collaboration enables us to offer dependable power solutions across a broad range of applications while maintaining international quality standards,” he said.
“Our EPA-certified diesel engines do not emit the thick black smoke commonly associated with conventional diesel engines,” he revealed proudly
Power Vision’s generators are serving a diverse customer base that includes major commercial banks, corporate organizations, telecommunication tower operators, industrial facilities and other critical infrastructure, where uninterrupted power supply remains essential for business continuity.
While discussing the industry’s future, Dr. Sohail Rana expressed serious concern over the recent taxation measures introduced in the Federal Budget on the import of generator components.
“The Federal Board of Revenue has imposed substantial new taxes on the import of generators and generator components. Depending on the category, duties have increased from approximately US$1.5 per kVA to nearly US$8 per kVA. These measures will have far-reaching consequences for Pakistan’s local generator manufacturing ecosystem.”
He explained that Pakistan’s generator industry has long relied on importing engines and carrying out generator coupling and assembly locally. This model not only created employment but also supported numerous allied industries.
“Previously, companies imported engines and performed coupling locally, which helped conserve valuable foreign exchange while supporting domestic manufacturing. If importing components becomes prohibitively expensive, businesses will simply import fully assembled generators instead of manufacturing locally.”
According to Dr. Sohail Rana, such a shift could adversely affect several supporting industries, including steel fabrication, local cable manufacturers, canopy manufacturers and numerous engineering vendors that are directly linked with Pakistan’s generator assembly sector.
“This policy risks weakening an entire industrial value chain. Besides impacting local manufacturing, it will significantly increase generator prices for end users, making dependable backup power more expensive for industries and businesses.”
Despite these challenges, Dr. Sohail Rana remains optimistic about the future of Pakistan’s engineering sector. He stressed that with supportive industrial policies, encouragement for local manufacturing and continued investment in exports.
