Engineering Post talks to Mr. Ibrahim Abdalla, MD, VESRA MEA LLC FZ
Business IT Solutions has entered into a strategic partnership with VESRA, a Honeywell Authorized Licensee, marking an important step towards bringing internationally recognized Honeywell Lighting solutions to the Pakistani market. Speaking to Engineering Post, Mr. Ibrahim Abdalla, Managing Director, VESRA, highlighted the significance of the collaboration, the opportunities it creates for the local lighting industry, and the company’s commitment to delivering world-class products backed by comprehensive technical support and customer service. The partnership reflects a shared commitment to delivering advanced lighting technologies suited to Pakistan’s evolving needs.
Discussing the vision behind the partnership, Mr. Ibrahim said the collaboration combines the strengths of both organizations to deliver innovative, energy-efficient lighting solutions that address the evolving needs of Pakistan’s commercial, industrial, and infrastructure sectors. He noted that Business IT Solutions’ extensive local presence, together with VESRA’s global expertise and product portfolio, creates a strong foundation for sustainable growth. He added that the partnership is well positioned to serve customers across diverse industries.
Commenting on the partnership, Mr. Ibrahim praised the professionalism and capabilities of Business IT Solutions, describing the company’s leadership, headed by CEO Mr. Shabeer, as committed, responsive, and highly focused on building long-term relationships. He observed that the company’s credibility, operational strength, and understanding of the Pakistani market made it the ideal strategic partner for expanding Honeywell Lighting solutions across the country. He expressed confidence that the collaboration would deliver lasting value to customers.
Sharing his outlook on Pakistan’s LED lighting market, he said, “the sector as one with tremendous growth potential, driven by increasing infrastructure development, industrial expansion, and rising demand for energy-efficient technologies. I believe both the trade and project segments offer substantial opportunities for introducing innovative lighting solutions.” He added that demand for reliable, energy-efficient lighting is expected to continue increasing across the country.
Mr. Ibrahim explained that the partnership is designed to provide value across the entire industry, enabling customers, engineers, consultants, architects, and electrical contractors to benefit from a comprehensive range of Honeywell Lighting products supported by competitive pricing, professional technical guidance, after-sales service, warranty support, and dedicated customer assistance. Business IT Solutions will serve as a one-stop solution for all customer requirements. This approach ensures customers receive dependable support throughout every stage of their projects.
He further stated, “Business IT Solutions and VESRA will jointly focus on expanding market awareness through targeted marketing campaigns, technical seminars, professional training programs, product demonstrations, and stronger engagement with consultants, engineers, and channel partners to increase awareness and adoption of Honeywell Lighting solutions throughout Pakistan.” These initiatives are expected to strengthen industry awareness and encourage wider adoption of modern lighting technologies.
Emphasizing sustainability, Mr. Ibrahim said Honeywell Lighting products are developed with energy efficiency and environmental responsibility at their core, helping customers reduce energy consumption while supporting greener and more sustainable development. He noted that energy-efficient lighting contributes to both lower operating costs and environmental sustainability.
Looking ahead, he expressed confidence that the partnership would continue to expand its market presence by developing strong distribution channels, introducing products tailored to regional requirements, and creating a collaborative ecosystem that benefits customers and industry stakeholders alike. He concluded by saying that the collaboration between Business IT Solutions and VESRA is expected to establish new benchmarks for quality, innovation, and customer service.
