Brands of the Year Award


“Brands of the Year Award” is a distinctive recognition for any brand in a highly competitive environment. The award establishes the winner as a champion brand in its category based on market standing and consumer preference. It honors only that single brand in each category every year which dominantly led through all the levels of selection criteria.

The award authorizes the brand to use the most acclaimed logo of “Brands of the Year Award” in its packaging, promotional material, and marketing campaigns. The brand is also included in individual brand research and demographic analysis report published in the book of “The Most Acclaimed Brands of Pakistan” circulated nationwide and also internationally.

The “Brand of the Year Award” for Year 2015-16 has been won by Daikin Air-conditioners in appliances category. The award was received by Mian Arif Hussain, CEO of M/s Humak Engineering (Pvt) Ltd, a subsidiary of MIA Group of Companies in a ceremony on January 2, 2017 at Karachi organized by Brands Foundation.

Brands Foundation is established under section 42 of Companies Ordinance 1984 and possesses the most precious title of accredited permanent observer at WIPO (World Intellectual Property Organization). It is also an exclusive member of EFQM (European Foundation for Quality Management) and has the legal mandate to conduct brand competition, brands audit, brands rating, IP & quality survey of local, regional and multinational brands operating in Pakistan.

The hallmark of products marketed by MIA Group is “quality” and by re-introducing Daikin brand in Pakistan and winning the “Brands of the Year Award”, MIA Group has yet again kept its tradition of marketing quality products only.