Mr. Danish Asghar Sales & Marketing Manager
For over three decades, Sheraz Corporation has been a cornerstone of Pakistan’s valve distribution sector, earning a sterling reputation for quality and reliability, particularly in the Southern region. As the authorized distributor of prestigious Japanese brands such as Kitz, Venn, Yoshitake, and TLV, the company has become synonymous with excellence in the HVACR industry. At the helm of its Sales & Marketing division is Mr. Danish Asghar, whose insights reveal a journey defined by unwavering commitment to authenticity and customer trust.
During a recent exclusive conversation with Engineering Post Mr. Danish Asghar emphasizes the ethos that drives Sheraz Corporation. “For the past 30-40 years, our focus has been unwaveringly fixed on providing unparalleled products and services to our clients. This has been instrumental in earning us a solid reputation in the industry,” he shared. This dedication to quality has positioned the firm as a trusted partner for major industrial and construction projects across Pakistan.
The company’s portfolio boasts involvement in landmark projects, including the Pak Arab Refinery and Bahria Town, reflecting the confidence clients place in their expertise. Recently, Sheraz Corporation has expanded its reach into the construction sector, collaborating with industry giants like Emaar Tower. “Our expanding footprint now extends into the construction sector, with Bahria Town and Emaar Tower among our esteemed clients,” Mr. Danish Asghar noted, highlighting the diversification of their client base.
However, navigating a market rife with counterfeit products remains a significant challenge. Unauthorized distributors often flood the sector with substandard replicas, particularly of popular brands like Kitz. “There are many copies of Kitz valves being sold in the market, which are not genuine but look just like the originals. An untrained eye cannot differentiate between original and fake,” Mr. Danish Asghar cautioned. To combat this, Sheraz Corporation advocates vigilance, urging clients to source products exclusively through authorized channels. “We always advise our clients to buy from authorized distributors like us,” he stressed, underscoring the risks of compromised safety and performance posed by counterfeit goods.
Quality assurance lies at the heart of Sheraz Corporation’s operations. Every product undergoes rigorous verification to guarantee authenticity. “We make sure that there is no doubt about the authenticity of our products,” Mr. Danish Asghar explained. “We meticulously scrutinize certifications and import documents and have all necessary records available for clients to access. This rigorous process ensures that our clients receive nothing but the finest quality products.” Such transparency not only builds trust but also reinforces the company’s pledge to meet international standards.
To accommodate growing demand and enhance accessibility, Sheraz Corporation is set to open a new office in Rawalpindi. This strategic move aims to streamline service delivery and deepen client relationships. “The forthcoming office in Rawalpindi will be set up with a single goal in mind: to improve service delivery and elevate the overall customer experience,” Mr. Danish Asghar revealed. “We are optimistic that this expansion will bring us closer to our clients and enable us to cater to their needs more effectively.”
Sheraz Corporation’s success story is one of resilience and innovation. By prioritizing authenticity, maintaining rigorous quality controls, and adapting to market needs, the company continues to lead Pakistan’s valve distribution landscape. As Mr. Danish Asghar succinctly puts it, “Our journey is about more than products it’s about building trust and delivering solutions that last.”
