NUST student wins Lexus Design Award

Designs sewing machine for The Visually-Impaired

A Pakistani student Aqsa Ajmal from the National University of Sciences & Technology (NUST) has won the prestigious Lexus Design Award 2020 for her novel design Pursewit,’ a sewing machine for the visually-impaired. Aqsa Ajmal is the first and only Pakistani so far to have won the Lexus Design Award.

The Lexus Design Award provides a unique platform for young creators to demonstrate and further develop their talents. The proposals were selected based on their expression of three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow. Reportedly, in the awards, a total of 6 entries were shortlisted by the end from the record-setting 2042 entries from 79 countries.

For her achievement Aqsa Ajmal has was also awarded ‘Benazir Bhutto Pride of Performance Award’ by IHRC

‘Pursewit’ is ergonomically designed and has been developed with specially embedded features that allow the differently-abled from a lower economic background to operate it without any hassle or problem. While talking to a media outlet Aqsa Ajmal had explained that her inspiration for working on this project was a friend who had lost her eyesight due to an accident. “I wanted to make her feel valuable, and that inspired me to create a concept which would help generate employment opportunities for her [friend] and individuals liker her”.