To provide equal opportunities to employers, especially females, K-electric has announced the launch of its second cohort comprising 60 women from different parts of Karachi. This initiative solely favors to uplift its communities and empower residents through targeted investment and support at a grassroots level. The fast-forward step has been taken by Mrs Reema Imran, the spouse of Governor of Sindh Imran Ismail, in a graced ceremony, where she addressed as Chief Guest. The fruitful ceremony was preceded under the command of senior leadership from the company including Sadia Dada – Chief Marketing & Communications Officer, Amer Zia – Chief Distribution Officer, Rizwan Pesnani – Chief Risk Officer, and Rizwan Dalia – Chief Peoples Officer and representative from FMO, Netherlands Development Bank, along with their Environment & Social Consultant. This will entail the induction of women from a diverse spectrum of ethnicities, educational backgrounds, and ages, entrusting them with the mission of continuing the momentum and engaging communities on a customer-centric vision. Working in the diverse work force and culture, KE’s will strengthen and recognize the potential of women in multiple areas of business. Up until now, KE has inducted five Women Grid Operating Officers (GOOs) to take on challenging roles in the Transmission business. Furthermore, the company has also inducted a number of female meter reading officers who go out on the field to carry out their duties alongside their male counterparts. The entitled program “Roshni Baji” takes initiative with the UN’s 5th Sustainability Development Goal (SDG 5) that aims to achieve gender equality and women empowerment by the year 2030. The program is also parallel to the vision of Chairman NEPRA “Power with Prosperity” which focuses on uplifting the society at large. The first cohort of 40 inducted women passed through extensive training before being sent to various communities of Karachi. Only within 7 months, the group engaged over 120,000 households in their own communities to raise awareness about general safety, electrical safety, rain safety, power theft hazards and energy conservation. Being titled as Pakistan’s first certified women electricians and taught about how to ride and maintain a bike, creating a new talent pool for the industry at large; KE has invested in equipping these women with skills and confidence to break barriers in an industry which is generally known to be male-dominated.