Muhammad Zakir Ali, CEO of Inverex Solar in Conversation with Engineering Post
As Pakistan’s renewable energy sector continues to evolve, the demand for efficient solar solutions, energy storage and reliable after-sales services is reshaping the industry. Inverex, a prominent name in the country’s solar market, is expanding its focus beyond conventional solar systems towards an integrated energy ecosystem encompassing generation, storage and intelligent energy management. In an exclusive interview with Engineering Post, Muhammad Zakir Ali, CEO of Inverex, discussed emerging technologies, Battery Energy Storage Systems (BESS), taxation challenges, local manufacturing and the future of Pakistan’s solar industry.
Speaking about Inverex’s latest innovations, Muhammad Zakir Ali highlighted the company’s growing emphasis on energy storage. “Inverex is moving beyond conventional solar towards an integrated energy ecosystem focused on generating, storing and intelligently managing energy,” he stated. He explained that Battery Energy Storage Systems are becoming a key part of this transition.
Discussing recent changes in government taxation and their impact on the solar industry, Muhammad Zakir Ali emphasized the need to balance public revenue with consumer affordability. “Taxation directly affects solar affordability because the sector relies significantly on imported equipment,” he said. “Policies should support long-term investment, quality standards and local value addition while ensuring that clean energy remains accessible to consumers,” he added
Regarding government support for solar businesses, the CEO advocated long-term industry development rather than short-term subsidies. He identified stable policies, financing opportunities, local manufacturing and investment incentives as important measures that could help Pakistan expand renewable energy and reduce dependence on conventional power and imported fuels.
Explaining Inverex’s position in a competitive market, Muhammad Zakir Ali attributed the company’s progress to trust, technology and after-sales support. “Since 2007, Inverex has evolved from inverter solutions into a broader solar, storage and energy-management ecosystem,” he remarked. He maintained that the company focuses on developing long-term energy solutions instead of simply selling individual products.
Addressing current market challenges, he observed that customers increasingly consider warranty coverage, efficiency, battery life, technical support and long-term reliability alongside price. In response, Inverex is strengthening its product portfolio, technical capabilities, installer network, inventory planning, energy-storage solutions and after-sales infrastructure.
Commenting on geopolitical developments, including tensions involving the United States and Iran, he noted that disruptions could affect fuel prices, freight, currency stability and equipment supply chains. “For Pakistan, these developments reinforce the importance of energy security and reducing dependence on imported fuel,” he said.
He further described Battery Energy Storage Systems as a natural extension of Inverex’s solar business. As customers seek to use solar energy according to their requirements and businesses pursue greater resilience and energy optimization, demand for storage is expected to grow.
On low-quality solar products, Muhammad Zakir Ali stressed the importance of strong quality standards, consumer awareness and education. “ Customers should evaluate lifetime value rather than focusing solely on upfront costs, as substandard systems.”
Discussing localization, he said Pakistan should gradually develop stronger capabilities in assembly, manufacturing and engineering.
Muhammad Zakir Ali reaffirmed Inverex’s commitment to improving after-sales services. “We don’t want to be remembered only for the product customers bought from Inverex, but for the support we provided throughout its life,” he stated.
