Etisalat, UAE’s telecommunication company has been ranked the strongest telecom network in the world by the world’s leading brand evaluation authority, Brand Finance. It is the first telecom group to achieve this milestone in the African and the Middle Eastern sector. The company has been the best in Middle East and Africa for two consecutive years now. The company maintained its triple AAA brand rating with a net worth of 12.5 billion US dollars and has become the world’s strongest brand across all categories on its position in the MEA.
Eng. Hatem Dowidar was also named in the global elite list of brand guardians by Brand Finance, improving four places upwards. This was done keeping in view the extremely affecting decisions he took for the improvement of the company since his joining in 2015.
Eng. Hatem Dowidar, the CEO of the company, while expressing his feelings for the achievement, said that to be recognized as the world’s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next generation technology that enhance our service offering and help shape the digital future.
The chairman of Brand Finance, David Haigh said that Etisalat’s brand focuses on togetherness and plays its part by providing a first-class telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group’s portfolio of brands is the most valuable amongst telecoms organizations in the Middle East.
Earlier, Brand Financing also acknowledged PTCL, the Pakistan’s telecom company, as one of the fastest growing and developing network in Pakistan.