Ms. Amelie Zegmout, General Manager of Legrand
Gulf Countries, Iraq & Pakistan,
During the IEEEP Exhibition, Ms. Amelie Zegmout, General Manager of Legrand Gulf Countries, Iraq & Pakistan, shares her view with Engineering Post about providing a comprehensive range of solutions and services tailored to residential, commercial and industrial markets in Pakistan.
Legrand, the global specialist in electrical and digital building infrastructure, has accelerated its growth in Pakistan through its strategic partnerships and collaborative approach. “The cooperation with partners such as Shahid International, helps us fully deliver the best quality products in Pakistan and significantly add value in expanding our network and interest in the local market,” she said. “Shahid International is a key partner not just because of their expertise but with the motivation and efforts they put to fully realize the Legrand Group’s mission,” she added.
Ongoing dynamic innovation and acquisition are two components of growths that Amelie believes Legrand’s edge over other brands. She added that Legrand is investing 4% to 5% of its sales dedicated to R&D every year. Nearly 2,200 people dedicated to R&D in 2016 and over 41% of R&D staff dedicated to electronics, software and digital offering.
She continues, “Legrand holds strong leadership in wiring devices and we also look forward in expanding our leadership advantage in UPS, IT network and Structured Cabling. With the vast range of products Legrand has to offer: from control and connection interfaces to cable management, power distribution and voice-data-image (VDI) systems distribution and solutions designed to manage lighting, energy, networks and building access, ultimate target is to be on top and respond to demands of the market.” She added that Gulf region, Russia and other maturing countries are a great success stories for Legrand Group.
Responding to a question regarding the market competition and low quality products available in the local market, she expressed the positive intentions to educate the local market towards quality products utilization. She said that the low quality products has no specifications and in fact prove expensive in the long run.
Ms. Amelie Zegmout said that like in the Gulf region, Legrand is considering to empower local partners through a networked support, service and training teams in Pakistan for a more focused interaction.
“We are pleased to see the growth Pakistan’s market and ready to launch new ideas and gain major competitive advantage from this growth”, she concluded.
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