ASEAN Ceramics 2023: The Future of Ceramics Manufacturing in ASEAN Region

ASEAN Ceramics successfully hosted a press conference on 28 th July 2023.
7th Edition to be held in International Centre for Exhibition in Hanoi, Vietnam from 28 th to 30 th
November 2023.
200+ exhibiting companies and brands, 3000+ trade visitors and hosted buyers over the three days
Endorsed by the Ministry of Construction of Vietnam and overseas and domestic government trade
and associations – Association of Italian Manufacturers of Machinery and Equipment for Ceramics
(ACIMAC), China Council for the Promotion of International Trade (CCPIT) Building Materials
Sub-Council, Thai Ceramic Society (TCS), Bangladesh Ceramic Manufacturers & Exporters
Association (BCMEA), Vietnam Consumer Ceramic Association (VCCA), Vietnam Association
for Building Materials (VABM), Vietnam Institute for Building Materials (VIBM).

Organised by MMI Asia, the regional subsidiary of Messe München GmbH and Vietnam Building
Ceramic Association (VIBCA), together in consultation with Asian Exhibition Services (AES) Ltd.,
ASEAN Ceramics 2023 is the leading international exhibition of machinery, technology, and materials for
manufacturing white-ware, heavy clay, and advanced ceramics. Building upon the remarkable success and
expertise of ceramitec, the event promises to bring together the most influential players in the ceramics
industry within the ASEAN region.

This year’s theme, “Building a Sustainable Future, Green Innovation and Production Efficiency
through Digitalization, Automation, Alternative Fuels, Energy Recovery and Losses & Waste
Reduction,” will emphasize sustainability and technological advancements driving the ceramics industry
forward. The exhibition and conference will bring together the world’s leading suppliers and Southeast
Asia’s leading manufacturers to promote trade cooperation, technical exchanges, and continued
technology investments to improve ceramic quality standards that meets the sophisticated international

Michael Wilton, CEO & Managing Director of MMI Asia expressed “The ceramic business in
Southeast Asia holds great opportunities with the combination of ASEAN government’s development and
infrastructure programme and the increasing Vietnam’s ceramic production for export to APAC, US and
European markets. We are committed to provide an optimal platform to showcase machineries,
technologies, materials, and methodologies in support of the further developments and advancements for the Ceramics Industry”.

Mr Dinh Quang Huy, Chairman of VIBCA expressed “In recent ten years, the Asean ceramic industry
has been developing rapidly, becoming one of the most vibrant regions in the world. In Vietnam, with the
current production capacity of over 800 million square meters of ceramic tiles, 24 million pieces of
sanitaryware products together with tableware sector, Vietnam has been annually ranked in the top 10 of
the world’s biggest ceramic producing countries, being the attractive destination for international
machinery and raw materials suppliers. Asean Ceramics exhibition has gradually built up its position in
the list of important events of the ceramic industry in Southeast Asia and the world with more and more
increasing scale both in the list of exhibitors and sectors as well as the number of visitors. This shows the
attraction of the Expo and at the same time we can see the effect that the event brings to the exhibitors
and visitors.

ASEAN Ceramics 2023 will feature country pavilions from China, Italy, and Vietnam, providing an
immersive experience encompassing a wide range of sectors within the ceramics industry. Renowned
bronze sponsors such as Izawa Pigments, Heraeus, Granulation Systems and key exhibitors Thach Quang
Trading, Rock Team, Vitis Joint Stock Company, Behn Meyer, SACMI and System Ceramics will
showcase ceramic industry innovations and technology developments. Hiroyasu Izawa, President of
Izawa Pigment Co. Ltd expressed his excitement “I am very excited to be back at ASEAN Ceramics
after the great success of the Bangkok show last year and we are fortunate to be bringing our partner
Heraeus to this event and we look forward to seeing you all in November”.

Visitors can expect to witness various solutions, technologies, and state of the art machineries at this
year’s exhibition which include:
Breakthrough solution from Laboratorios Argenol (Spain) – the BactiBlock antimicrobial additives
that effectively inhibit the growth of harmful bacteria, providing long-lasting protection in various
applications by Behn Meyer.
Latest decoration techniques and colours for ceramic tableware, tiles, and glass by Izawa Pigments.
Latest precious metal materials for decorating ceramics and glass as well as for technical
applications used in many areas such as the automotive, aeronautic, or electronic industries by
Heraeus Precious Coatings.
Ceramic digital ink, ceramic roller, CMC and Alumina ball and brick in the ceramic market by Rock
Team Industry.
Customised minerals such as kaolin, zircon opacifier for a variety of specific applications by Vitis
Joint Stock Company.

In addition to the exhibition, ASEAN Ceramics 2023 will feature a comprehensive program of
accompanying activities creating opportunities for knowledge exchange, collaboration, and business
growth – ASEAN Ceramics Conference, Buyer-Seller Meetings, Pre-event Factory Tours, Technical
Ceramics Pavilion, Ceramics Manufacturing Showcase and Networking opportunities.

ASEAN Ceramics 2023 is set to be a milestone event in the ceramics industry, propelling innovation,
collaboration, and growth. Don’t miss this opportunity to shape the future of ceramics manufacturing in

the ASEAN region. Stay updated on the latest news, exhibitor profiles, and conference schedules by
visiting the official ASEAN Ceramics 2023 website at


MMI Asia Pte. Ltd.
Daniel Shi
Exhibition Director

Vietnam Building Ceramic Association
Ms Vu Thi Kim Dung – 84 915114000
Chief of Foreign Affairs

About ASEAN Ceramics

ASEAN Ceramics is the leading platform dedicated to advancing the ceramics industry through
innovation, collaboration, and growth. The exhibition brings together manufacturers, suppliers,
professionals, and industry experts from around the world to showcase the latest products, technologies,
and ideas. For more information, visit

About Messe Muenchen GmbH

Messe Muenchen GmbH is one of the world’s leading trade fair organizers with more than 50 trade fairs
for capital goods, consumer goods, and new technologies. Every year, Messe Muenchen organizes more
than 200 events in Munich, Germany, and abroad, attracting over 30,000 exhibitors and 2 million visitors.
The company’s mission is to create innovative, sustainable, and profitable platforms for its customers to
do business and connect with their target markets.

MMI Asia Pte Ltd

MMI Asia is a full subsidiary of Messe München GMBH (MMG) established in 1992 and one of the
world largest and leading exhibition organizers. MMI Asia was set up as the regional headquarter and a
wholly-owned subsidiary of MMG to promote global trade expansion by facilitating participation of
Asian exhibitors in Messe München fairs worldwide. MMI Asia also provides consultancy in professional
trade fair and conference management to government bodies, international trade and promotion
organizations, and trade associations.

Vietnam Building Ceramic Association (VIBCA)

Vietnam Building Ceramic Association is a professional organization, non-governmental, voluntary,
established under Decision No. 41/1999 / QD – BTCCBCP dated 04-10-1999 of the Minister, Head of the
Organizing Committee Government personnel. Currently VIBCA includes around 100 members are
enterprises of different economic sectors, operating mainly in the field of building ceramics, including the
associate members are research institutions, investment consulting, manufacturing and mechanical
engineering. VIBCA is a member of the Association of Asean Ceramics Industry CICA and intimate
relationship with the Association Ceramics of countries in Asean and in the world.