After dominating local market, Tariq Electric eyeing international expansion

Mr. Mohammad Haris talks to Engineering Post

Tariq Electric (Pvt) Ltd was established in 1993 as a humble establishment and has been working in the Pakistani market diligently for the last three decades. The company deals in a wide range of Electrical Distribution Solutions including Switchgear, Transformers, Cable Management Systems and Solar PV power systems.  The company also maintains one of the largest & state-of-the-art production facility having adhering to strict quality compliances and manufactures world class switchgear solutions in accordance with relevant IEC and National standards. The products of Tariq Electric are not only safe to operate but are also easy to maintain, energy efficient and extremely versatile.

The company conducts extensive R&D at its manufacturing facility to ensure the most innovative and up to date products are manufactured in Pakistan. Engineering Post recently had a detailed conversation with CEO Tariq Electric (Pvt) Ltd Mr Mohammad Haris. The young CEO has a refreshingly optimistic view about the Pakistani market and is guiding his company towards excellence. During the conversation he revealed that in the past couple of years Tariq Electric has been able to complete no less than three breakthrough achievements after initiating their channel partnership with ABB. “My late father and I travelled extensively around the world before finalising ABB as our official channel partner. Since then, we have become the only private company in Pakistan to get their panel approved from WAPDA & K-electric due to our superior quality. Answering question about NTDC new specs P44-2018 for,” he revealed. The product quality of Tariq Electric was superior to many national and international players which led to this approval 1st in Pakistan.

Tariq Electric (Pvt) Ltd has been expanding their business presence all over Pakistan with a fully functional branch office at Karachi & Faisalabad, Factory and Head office in Lahore. With increasing sales, the company has diversified its product portfolio as well. Keeping the tradition of introducing innovative products in the market Tariq Electric (Pvt) Ltd. has introduced SEN Plus in Pakistan. The Type tested low voltage fully withdraw able switchgear product of ABB “As license Panel Builder in Pakistan of SEN Plus, which shows the trust of ABB on our technical capabilities,” said Mr Mohammad Haris.

The accolades for Tariq Electric (Pvt) Ltd do not end just here. Under the professional leadership of Mr Muhammad Haris the company has been successful in manufacturing state of the art panels which have passed the rigorous testing of criterion of NTDC & K-Electric. Till now only Chinese and Korean products were being inducted at WAPDA and K-Electric but Tariq Electric is supplying European origin products which are much more efficient and reliable. Our after sales services network is also very active so our clients are extremely satisfied with our products,” explained Mr Muhammad Haris during the conversation. After dominating the local market with top notch products and services Tariq Electric (Pvt) Ltd has no plans to stop. The company is all set to become international by starting exports of its products within the next couple of years “As the current economic crisis has clearly shown the only way, we can support our country is through increasing our exports. The logical next step for our company is to start exporting our products for which we will be targeting African as well as Middle Eastern countries. Within the next couple of years INSHAALLAH we plan to be getting a big chunk of our business through international orders,” revealed Mr Muhammad Haris CEO Tariq Electric (Pvt) Ltd.