The Pakistan Embassy in The Hague, along with the Pakistan Software Export Board (PSEB) and Trade
Development Authority of Pakistan (TDAP), established a “Tech Destination Pakistan” pavilion at the “AI
& Big Data Expo Europe” in Amsterdam on September 26-27, 2023. Pakistani IT companies, including
Abacus Consulting, Royal Cyber, Brickclays, and others, showcased their products and services at the
Expo.
Ambassador Suljuk Mustansar Tarar visited the Expo and highlighted the potential of Pakistan’s IT
sector. The Embassy organized networking events and webinars to promote IT services exports and job
opportunities in the Netherlands, resulting in increased exports and IT professionals joining Dutch
companies. A delegation of IT companies from the Netherlands also visited Pakistan, expressing
satisfaction with the investment ecosystem. This initiative aims to establish a software technology
corridor between the Netherlands and Pakistan. Pakistani exhibitors praised the Embassy’s efforts and
expressed optimism about expanding IT service exports to the Netherlands.
