Mian Ahsan Ali, MD Power Zone unveils landmark achievement
Power Zone, one of Pakistan’s leading power solutions providers, has taken a significant leap forward by entering into an exclusive GOEM agreement with Cummins, a move that is set to redefine its product offering and market reach. Under this partnership, Power Zone will source generator engines directly from Cummins, ensuring top-tier quality at a more competitive price point compared to completely built-up (CBU) sets.
Speaking exclusively to Engineering Post, Mian Ahsan Ali, Managing Director of Power Zone, shared the vision behind this milestone. “This is a turning point for us,” he said with visible optimism. “By working directly with Cummins under this exclusive GOEM agreement, we will be able to provide the same international quality generators at a significantly more competitive price. This not only benefits our local customers but also gives us a strong foundation to expand aggressively in international markets.”
The agreement will allow Power Zone to supply generators ranging up to 2000 kVA, addressing a wide spectrum of customer needs across industrial, commercial, and large-scale infrastructure projects. The company believes that with Cummins’ global reputation and Power Zone’s commitment to excellence, they are uniquely positioned to compete with international brands head-on.
“Cummins engines are synonymous with reliability and durability,” explained Mian Ahsan Ali. “Our clients can be assured that every unit we supply meets the same stringent standards as those available anywhere else in the world. On top of that, the fact that these generators will carry a worldwide warranty makes them a highly attractive option for both domestic and overseas customers.”
The focus on exports is central to Power Zone’s growth strategy over the next two years. The company is preparing to aggressively target markets in the Middle East and beyond, leveraging the global warranty and the reputation of Cummins to build trust and market share abroad. “We are not just aiming for local leadership anymore,” emphasized Mr. Ahsan Ali. “With Cummins by our side, we are confident in making our mark internationally. The Middle East is a natural first step for us, but our ambitions go further, into multiple regions where reliable, high-capacity generators are in demand.”
According to Mian Ahsan Ali, the next two years will be transformative for Power Zone. “We are expecting very good numbers in sales,” he revealed. “The combination of international-standard quality, competitive pricing, and our ability to provide after-sales service with Cummins’ global support system gives us a strong competitive advantage. This is the formula we will use to capture new markets and expand our footprint.”
The Mian Ahsan Ali also underlined that this partnership would not only strengthen exports but also benefit local clients, who will now have access to globally certified equipment at more affordable rates. “Our local customers deserve nothing less than the best,” he stated. “Through this agreement, we are bringing them world-class technology without the additional costs that often come with importing fully built units. It’s a win-win for everyone.”
With this exclusive partnership, Power Zone is setting itself on a trajectory of rapid growth, aligning with international standards and focusing on both domestic and global markets. As Mian Ahsan Ali summed it up: “The quality of Cummins is unmatched, and we are proud to deliver that standard from Pakistan to the world.”
