Engr. Asadullah Idrees in a candid conversation with Engineering Post
Engr. Asadullah Idrees, the Chief Vision Officer at Mobasco, is steering the company towards a future of innovation and excellence in accordance to the larger vision of the company. With a robust background, including significant experience at Siemens and work across Pakistan and the Middle East, Asadullah Idrees brings a wealth of knowledge and strategic insight to Mobasco.
Mobasco has been successful by offering professional services and its impact is substantial. “The market is responding very well to our offerings,” he explained. The company specializes in Low Voltage (LV) and Medium Voltage (MV) systems, with expertise in switchgear, panel board distribution, Dry type transformers and busways.
One of the standout features of Mobasco is its state-of-the-art in-house fabrication capabilities. “We have cutting-edge equipment, including laser cutting machines and precision welding tools,” Asadullah Idreesnotes. The company follows international standards rigorously, ensuring high-quality assembly of electrical equipment. Their in-house rugged testing has garnered appreciation from consultants for its reliability and robustness.
The strength of Mobasco’s design department is a key driver of its success. “Our design team is one of the largest and best in Pakistan,” asserted Engr. Asadullah Idrees. “We manage international clients as well, and our design and products are much superior compared to others in the market.” This confidence is backed by a 90% customer retention rate, a testament to the superior design and quality control measures Mobasco implements. “We respect all others in the market, but we know our strengths,” he added.
Mobasco’s reach extends across Pakistan, with a newly opened office in the north, reflecting its rapid growth and the positive reception of its products. “Our product is strong, and people are very appreciative,” Engr. Asadullah Idrees said during a recent conversation with Engineering Post. The company prides itself on zero tolerance for quality control issues. “We source our materials from authorized distributors, ensuring there is no compromise on the quality of raw materials,” he emphasizes.
A significant aspect of Mobasco’s success is its robust after-sales service. “Our after-sales service is very strong, and customers are very appreciative of this as well,” He explained. While the company strives for zero complaints, any issues that do arise are swiftly addressed by their dedicated after-sales team.
Looking to the future, Mobasco is preparing for rapid growth and aims to be a market leader within five years. “We are growing rapidly and have ambitious plans for the future of our company,” said Engr Asadullah Idrees. The company is also setting its sights on the export market. “We are targeting international clients and plan to be a major name in exports in the near future.”
The vision for Mobasco is clear: to continue innovating, maintaining stringent quality control, and expanding both domestically and internationally. “Our goal is to provide superior products and services that meet the highest standards of quality and reliability,” he said.
Under Engr. Asadullah’s leadership, Mobasco is not only addressing current market demands but also positioning itself for future opportunities. The company’s comprehensive approach, from in-house fabrication and rigorous testing to exceptional design and after-sales service, sets it apart in the industry.
Mobasco’s journey, though relatively short, has been marked by significant achievements and a strong market presence. With a clear vision and strategic planning, the company is poised to lead the market and make a substantial impact on the international stage. “We are committed to excellence in every aspect of our business, and we believe this dedication will drive our continued success,” Engr. Asadullah Idrees concluded.
