The chief commercial officer of Arçelik, a subsidiary of Koç Holding in Turkey, Can Dincer said that the largest Turkish enterprise, Koç Holding, has expressed its commitment to further expand its investments and operations in Pakistan.
He said that “Since 2016, we have gained a very strong foothold in one of the world’s most promising markets, Pakistan and further built on the strengths of Dawlance. We are very proud to see that Dawlance and Arçelik grow together as part of a larger and global organization. Arçelik operates across a vast geography spanning from Europe to Middle East and Africa to Asia and is progressing steadily on a global path. We have successfully transferred our technology know-how and innovation capabilities and invested in Dawlance to develop the business. In 2020, our plan is to introduce competitive pricing model in all categories to better response to the needs of the changing demands, while using the distribution channels effectively. Our main objectives are to expand our experience stores and e-commerce platforms and increase small-medium potential dealers. At Arçelik, sustainability is at the very core of our business model in line with our vision ‘respecting the world, respected worldwide”.
Dawlance has gained tremendous competitive advantages in Pakistan, as Arçelik has made large scale investments in the company, to enhance the product quality and design, in upgrading the manufacturing facilities to global standards and in developing state-of-the-art research and development (R&D) facilities to drive innovation. Koç Holding is the largest holding company in Turkey, with a successful history of over 60 years. The Turkish and Pakistani governments must continue to work together, offering more incentives for large scale joint-ventures and public-private partnerships for the business communities.
