In order to developed academic cooperation and collaborate on research projects, Institute of Business Management (IoBM) and National University of Sciences and Technology (NUST) has signed a memorandum of agreement. Dr Hamood Ur Rahman, Director, Research and ORIC, NUST, Maria Qadri, Director, University Advancement Office, NUST, and Dr Samra Javed, Director ORIC, IoBM were also present. This ceremony was attended by IoBM’s Deans, Directors, and management. The core areas of interest for cooperation with NUST include environment and energy management, IT, finance, business management, psychological research, education, and HR. The signatories were Talib Karim, President IoBM and Dr Rizwan Riaz, Pro-Rector for Research, Innovation and Commercialization, NUST. Speaking at the moment Mr. Talib Karim highlighted the importance of collaborative learnings among the institutes. When the public and the private sector universities will work in an environment conducive to learning and research, the better results are awaiting ahead. The faculty of business and social sciences should pursue projects related to innovation and commercialization. The representative of NUST, Dr Rizwan Riaz shared his views on the NUST’s contributing to the educational sector of Pakistan. As NUST is looking forward to collaborating with IoBM to create avenues of industrial research and innovation, this will open new gateways of success.