In the 4th week of January 2021, Haier Pakistan organised the “Co-Build Ecosystem Brand” Seminar. More than 800 partners participated in the seminar online or offline.
During that seminar Haier & Candy’s dual-brand development strategy was released on the spot, and smart life scenarios and new products launched in 2021 were also displayed and released, covering refrigerators, freezers, Residental & Commercial AC, washing machines, TVs and kitchen appliances. 2020 is an unusual year, deeply cooperated with partners Haier Pakistan turned crisis to opportunities. In 2021, Haier Pakistan will work more closely with partners to build a leading ecosystem brand.
2021 marks the 20th anniversary of Haier Pakistan, remarkable results in localized operation achieved. In Pakistan, Haier’s overall share has ranked first for 5 years running, its AC and washing machine have held the largest market share for 14 and 10 consecutive years respectively. Haier refrigerator, with over 30% of the market share, ranks first in the market. On the basis of 20 years of brand building, Haier Pakistan will continue to provide local users with intelligent solutions and create new possibilities for a better life.
