Zartaj Gul, Minister of State for Climate Change has launched the Pakistan’s first ever research study for plastic waste management/recycling sector under the command of WWF-Pakistan with support of the Coca-Cola Foundation. The august ceremony was attended by Naheed Shah Durrani, Secretary at the Ministry of Climate Change, Fahad Ashraf, VP; General Manager for Pakistan and Afghanistan region at The Coca-Cola Export Corporation, Hammad Naqi Khan, CEO at WWF-Pakistan, Dr. Masood Arshad, Senior Director Water, Food; Climate at WWF-Pakistan, representatives from UNDP, CDA, GIZ, Federal Environment Protection Agency and members of Pakistan’s first plastic packaging alliance CoRe as distinguished guests. A joint realization by Coca-Cola and WWF-Pakistan to map out Pakistan’s current plastic waste generation and management supply chain will be provided. The current perceptions and opinions of key stakeholders with regards to plastic waste generation, segregation, collection and disposal, a data was collected through interviews and survey questionnaire to analyze PET consumption, collection, disposal and recycling patterns in 10 major cities across Pakistan. These included Lahore, Karachi, Islamabad, Peshawar, Gilgit, Murree, Rahim Yar Khan, Multan, Gujranwala and Faisalabad. This informative research aims to guide government and environment related stakeholders in policy planning, so that the issue of plastic waste management can be addressed much more effectively.
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