Mr. Ahmad Azhar, CEO Enpower Engineering talks to Engineering Post
Enpower Engineering Company is the authorized manufacturer of diesel generator and provides innovative and cost-effective alternate power solutions in Pakistan. The company is the official OEM packager, reseller & warrantor of Hyundai, Baudouin & Perkins generator in Pakistan.
While talking exclusively to Engineering Post Mr. Ahmad Azhar CEO Enpower Engineering explained the potential market of generators in Pakistan “The total potential for generators in Pakistan is around 8,000 units, and with the rising costs of imported generators, there is an increasing demand for locally assembled options,” he explains. Under his leadership, Enpower Engineering has worked tirelessly to enhance the quality of its locally manufactured products, ensuring that their generators now rival imported models in performance and reliability, but at a much more economical price point.
Enpower Engineering has successfully deployed its generators across various sectors, making significant contributions to key industries. The dairy sector, in particular, has seen more than 3,000 Enpower Engineering units installed, highlighting the company’s strong presence in this field. Additionally, the telecom sector has benefited from over 1,000 units, while the banking sector has received more than 200 units. The company has also served the National Highways & Motorway Police (NH&MP) and numerous domestic users meeting diverse energy needs across Pakistan.
The current economic challenges pose significant hurdles for many businesses in the country. The rising costs of materials and operations have made it increasingly difficult to maintain profitability while keeping prices competitive. Despite these challenges, Ahmad Azhar remains committed to sustaining the company’s market presence. “By reducing our margins, we are striving to capture as much market share as possible,” he says. This strategy, coupled with the solid foundation that Enpower Engineering established before the economic crisis, has enabled the company to navigate these tough times more effectively than many of its competitors. “We worked with dedication to develop a strong footing in the market before the crisis hit, which is why we’ve been able to survive and even thrive in these challenging conditions,” Ahmad Azhar.
A key component of Enpower Engineering’s success is its adherence to ethical business practices. The CEO emphasizes the importance of maintaining integrity in the competitive market. “From leadership to staff, we have a strict policy of no negative marketing. We respect every competitor, and ethics are a core value for our company,” he asserted. This principle not only fosters a positive reputation but also builds long-term trust with customers and partners.
After-sales service is another cornerstone of Enpower Engineering’s operations. The company places a strong emphasis on ensuring that its staff is professionally trained to install generators according to the operation and maintenance manual. This meticulous approach minimizes the likelihood of faults and ensures that the generators perform optimally over their lifespan. “We understand that after-sales service is crucial for customer satisfaction and the longevity of our products,” he noted.
For young entrepreneurs, Ahmad Azhar CEO Enpower Engineering offered valuable advice: “Always look at the long-term perspective. Focus on a single product initially, and then slowly and steadily build your portfolio. Dedication and focus will always yield results.” During the conversation he also encouraged the younger generation to remain committed to Pakistan, despite the challenges they may face. “There is a lot of disheartened and disgruntled youth trying to leave the country. Remember, we got this country after a very difficult process. Don’t leave it; instead, work for its betterment.”
