In conversation with Mr. Shamsher Madhani, GM Sales, EJ Solar
In the rapidly evolving landscape of Pakistan’s renewable energy sector, EJ Solar has emerged as one of the most trusted and reliable names for industrial and commercial solar solutions. Established in 2000 and formally beginning operations in 2001, the company has steadily built a solid reputation for delivering high-performance solar systems across a wide range of industries. In an exclusive conversation with Engineering Post, Mr. Shamsher Madhani, General Manager Sales at EJ Solar, shared insights into the company’s journey, major achievements, and future plans aimed at empowering both industries and households through sustainable energy solutions.
Reflecting on the company’s early years, Mr. Madhani explained that EJ Solar entered the market at a time when awareness about renewable energy in Pakistan was still limited. “When we started, the concept of solar energy was not as mainstream as it is today. But we had a clear vision, to provide dependable and efficient solar solutions that reduce operational costs and environmental impact for our clients,” he said. Through consistent performance and a commitment to excellence, EJ Solar managed to establish itself as a trusted partner for major industrial clients within a remarkably short period.
Some of EJ Solar’s notable projects include installations for Zaman Textile, Hamdard University, Pepsi Company, and several other leading industrial names. Each project, according to Mr. Shamsher Madhani, represents not just technical achievement but also the company’s growing credibility in the market. “Our growth has been entirely organic. Every new client we work with comes through referrals. This trust-based expansion speaks volumes about the quality of our service and the satisfaction of our existing customers,” he noted.
Discussing the company’s operational philosophy, Mr. Shamsher Madhani emphasized that EJ Solar prioritizes long-term partnerships over short-term gains. The company offers end-to-end services, from design and installation to maintenance and performance optimization, ensuring that clients receive consistent value throughout the system’s lifecycle. “Solar is not just about panels and equipment; it’s about delivering reliability. We treat every project as a relationship, not a transaction,” he said.
While EJ Solar’s reputation has been built primarily on large-scale industrial projects, the company is now expanding its focus to the residential market. Mr. Shamsher Madhani revealed that a new solar installment scheme is being launched, aimed at making clean energy more accessible for homeowners. “Many households want to switch to solar but hesitate due to the upfront cost. Our new plan will allow residential customers to pay for their solar systems in easy installments, making it financially feasible and stress-free,” he explained.
This initiative, he added, aligns with EJ Solar’s broader mission of promoting sustainable living and supporting Pakistan’s transition toward renewable energy. The company is also continuously investing in technology upgrades and capacity building to meet the evolving energy demands of both residential and industrial sectors.
Looking ahead, Mr. Shamsher Madhani expressed optimism about the future of solar energy in Pakistan. “With rising energy costs and increasing awareness about environmental responsibility, the shift toward solar is inevitable. EJ Solar intends to remain at the forefront of this transformation by continuing to deliver reliable, innovative, and customer-centric solutions,” he concluded.
Through its unwavering dedication to quality, trust, and customer satisfaction, EJ Solar continues to illuminate Pakistan’s path toward a cleaner and more sustainable energy future.
