A conversation with Mr. Muhammad Saleem Diwan, CEO, Diwan International
Diwan International was established in 1993 and has come to be recognized as the leading and most respected Energy Company in Pakistan. Diwan International is Authorized Distributor and Partner of Huawei FusionSolar (Solar Inverter), Trina Solar & LEOCH Battery in Pakistan. Diwan International has its office in Karachi, and also have a good market share in Textile Sector, Construction Industry, Building Material, Dairy Farming and Mobile Accessories sector. Diwan Group has equity and technical collaborations with different companies of various countries, including USA, Canada, Australia, Burma, Sri Lanka and China.
The most recent addition to Diwan International’s portfolio is becoming the official distributor for Chint in Pakistan. To discuss this new development and the further possibilities it might lead to, Engineering Post held an exclusive interview with CEO Diwan International, Mr. Muhammad Saleem Diwan. During the conversation he said “As a company we have only one objective, to provide the end users with original products from the company. That is why all our products are warrantied and we also provide after sales services for all our products,”
Diwan International also boasts a highly qualified aftersales team consisting of highly qualified engineers who are certified by Huawei and Chint so, in case, any technical problem arises it can be dealt with professionally.
Chint, the new addition to Diwan International is one of the largest electrical groups of China having a huge global network. While discussing the strategy to promote the brand Mr Saleem commented “Chint is alluded to as a low-grade brand due to lack of awareness. We will prove that this perception is wrong. We have planned live demonstrations for Chint products to be compared directly with top brands to compare the performance of both side to side,” he revealed.
The concise answer given by Mr Saleem for this problem was, “In my opinion, Chint had not found a proper marketing program until now that was truly focused on promoting the Chint quality. Diwan International have plan to provide a focused approach for its promotion. We already have an online platform in the pipeline for the promotion of our brands across the country. We already trained more than 1200 engineers for installation and product awareness program and gave them a chance to glorify and certify installer in the field of the renewable power sector,” he said.
We introduce Trina vertex S, the first ultra-high power panels specifically designed for homes and commercial buildings 410W+/510W+ Small Solar Panels and have done launching ceremony of the 670W Vertex Module with an efficiency of up to 21.6%, marking the unstoppable trend of 600W+ which in itself is a great achievement as it has emerged as the first largest panel interviewing company in Pakistan.
We presented the Huawei M3 series (SUN2000-30/36/40KTL-M3), which is more efficient and compact, upgraded the security level to IP66. It comes with leading AFCI technology that stays ahead of the industry, which has proven to be safer and more accurate. And in new addition one of the most expected products for the photovoltaic market. The new modular lithium battery Huawei LUNA2000-5/10/15-S0. This high voltage battery will be compatible with a wide range of self-consumption inverters in the market
We brought Leoch advanced lithium LFeLi Battery offers up to 20 times longer cycle life and five times longer float/calendar life than lead-acid battery, helping to minimize replacement cost and reduce total cost of ownership for different applications such as telecom, solar energy storage system, motive power, motorcycle, etc.
Diwan International has a history of being loyal to the brands they represent. Currently, Diwan International is the top distributor of Huawei Inverters in Pakistan and enjoys more than 80% of the market share for Trina solar, another brand in their portfolio. While discussing the future plans for the company during the interview, Mr Saleem describes his company vision to facilitate affordable renewable power plants from one window with quality clearance and after-sale services.