A candid Conversation with Mubasher Shahid, Director, Shahid International
Shahid International is a sister concern of Mubasher Electric Company, a renowned and trusted name in Pakistan’s electrical industry. Shahid international has played a pioneering role in introducing world-class electrical solutions to the local market. In an exclusive conversation with Engineering Post, Mubasher Shahid, Director of Group, reflected on the company’s journey, its enduring partnership with Legrand, Entes and Hitachi etc and the evolving dynamics of Pakistan’s electrical market.
Shahid International introduced Legrand, the globally recognized French brand, to Pakistan in 1989. At a time when international electrical brands had limited presence in the country, bringing Legrand into the market required vision, persistence, and strategic groundwork. “It was not just about introducing a product; it was about creating a market for it,” he explained. Over the years, Shahid International has established itself as the main distributor of Legrand in Pakistan, steadily building the brand’s reputation through quality assurance, technical support, and strong relationships with consultants and contractors.
A key milestone in strengthening Legrand’s footprint in Pakistan was securing approvals from major government and private departments along with various other leading organizations and consultants. These approvals significantly enhanced the brand’s credibility and acceptance in large-scale commercial and industrial projects. “Earning such endorsements required strict compliance with technical standards and consistent performance in the field,” he said.
Today, Shahid International operates a prominent main display centre on Brandreth Road, Lahore, one of the country’s largest electrical markets, along with another display centre in DHA Lahore and an office in Karachi to cater the southern region. The company’s nationwide network includes more than 40 sub-dealers and resellers spread across Pakistan, ensuring accessibility and availability of complete range of solutions including Legrand’s complete range ( Switchgear and wiring devices).
Despite increasing competition in the market, Mubasher Shahid remains confident about Legrand’s position. “There is intense competition in the market especially from brands that compete primarily on the price, however, consultants and long-standing customers still prefer Legrand for reliability, safety, and long-term performance,” he noted. According to him, quality-conscious clients understand that electrical infrastructure is a long-term investment where performance and safety cannot be compromised.
Customer service, he stressed, lies at the heart of Shahid International’s success. “Keeping the customer happy is in our DNA,” Mubasher Shahid said. The company is widely recognized for providing exceptional customer service and comprehensive after-sales support, which has helped build lasting relationships and generate repeat business. From technical consultations to timely product availability and troubleshooting assistance, the company prioritizes responsiveness and reliability.
One of the strategic advantages Shahid International maintains is high inventory levels. By keeping up to months of stock readily available, the company ensures uninterrupted supply even during market fluctuations or import delays. This proactive inventory management significantly contributes to sales growth and customer satisfaction.
Beyond distribution, Shahid International also provides complete Legrand solutions in Pakistan, including the supply of type-tested panels which are assembled locally by their partners. Mubasher Shahid revealed that they are looking forward to expand their network through channel partners to provide best quality type tested solutions to the local market. “Our vision is to contribute more actively to local production while maintaining international standards,” he said. With decades of dedication, strong partnerships, and a customer-centric approach, Shahid International continues to shape Pakistan’s electrical landscape, reinforcing its position as a trusted distributor of global-quality solutions.
