Authenticity and quality in valve distribution: A legacy of Sheraz Corporation

A chat with Mr.Danish Asghar, Sales & Marketing Manager, Sheraz Corporation

Sheraz Corporation stands tall as a reputable entity in Pakistan’s valve distribution landscape, commanding respect and trust, particularly in the Southern region. Renowned for their representation of esteemed Japanese brands like Kitz, Venn, Yoshitake, and TLV, the company has cemented its position by consistently delivering top-notch products and services.

Mr. Danish Asghar, the Sales & Marketing Manager at Sheraz Corporation, sheds light on the company’s illustrious journey, spanning over three decades. “For the past 30-40 years, our focus has been unwaveringly fixed on providing unparalleled products and services to our clients. This has been instrumental in earning us a solid reputation in the industry,” he remarks with pride during a recent exclusive conversation with Engineering Post.

Sheraz Corporation are authorised distributors which means they only deal in genuine products procured directly from the company. But there are many fake and counterfeit parts distributers in the market as well who sell substandard and low-quality product to the unwitting customer. “There are many copies of Kitz valves being sold in the market, which are not genuine but look just like the originals and an untrained eye cannot differentiate between original and fake. To avoid this, we always advise our clients to buy from authorized distributors like us,” he said.

Ensuring quality assurance is paramount for Sheraz Corporation. Mr. Asghar elucidates, “We make sure that there is now doubt about the the authenticity of our products. Which is why we meticulously scrutinize certifications and import documents and have all the necessary documentation and records of our products available for clients to access. This ensures that our clients receive quality products that meet their needs. This rigorous process ensures that our clients receive nothing but the finest quality products,”

Sheraz Corporation’s involvement in numerous distinguished projects across Pakistan, including Pak Arab Refinery and Bahria Town, underscores the trust placed in them by clients. Mr. Asghar proudly adds, “Our expanding footprint now extends into the construction sector, with Bahria Town and Emaar Tower among our esteemed clients.”

In response to rapidly increasing demand, Sheraz Corporation is poised for expansion, with plans to establish a new office in Rawalpindi. Mr. Asghar elaborates on their strategic move, saying, “The forthcoming office in Rawalpindi will be set up with a single goal in mind, i.e. to improve service delivery and elevate the overall customer experience. We are optimistic that this expansion will bring us closer to our clients and enable us to cater to their needs more effectively,”

Sheraz Corporation’s sterling reputation is built upon a foundation of unwavering commitment to quality and authenticity. Despite the challenges they encounter, their steadfast dedication to providing genuine products and exemplary services ensures that they remain at the forefront of the valve distribution industry.

Their journey epitomizes resilience, innovation, and a relentless pursuit of excellence, qualities that continue to drive them forward as they navigate the ever-evolving landscape of Pakistan’s HVACR sector. With an unwavering focus on customer satisfaction and a determination to overcome obstacles, Sheraz Corporation stands poised to conquer new horizons and continue shaping the industry for years to come.