A candid conversation with Mr. Niaz Shahmir, CEO, ANCO Engineering
Counterfeit electrical products have become a serious concern for engineers and industries across Pakistan, posing risks to safety, performance, and financial stability. To address this critical issue, Engineering Post sat down with Mr. Niaz Shahmir, CEO of ANCO Engineering Services, to discuss the importance of authentic Schneider Electric products, the dangers of counterfeits, and how engineers and customers can protect themselves.
Speaking about the potential hazards, Mr. Niaz Shahmir explained, “Counterfeit products can lead to safety hazards, performance issues, and financial losses. They often fail to meet international safety standards, which can cause electrical shocks, fires, and even fatalities. Beyond safety, they undermine reliability and efficiency, leading to costly breakdowns, repairs, and project delays.” He stressed that counterfeit equipment compromises not only infrastructure but also the credibility of engineering projects.
The issue of counterfeit electrical products is not limited to Pakistan; it is a global challenge affecting industries, businesses, and end-users alike. With growing demand for cost-effective solutions, counterfeiters exploit the market by offering products at low prices, often compromising on safety and reliability. For engineers, contractors, and project managers, ensuring product authenticity is more than just a commercial concern it is about protecting lives, infrastructure, and long-term investments. This makes awareness campaigns, collaboration with authorized partners, and vigilance in procurement practices essential steps toward building a safer and more sustainable electrical ecosystem.
When asked how one can differentiate authentic Schneider Electric products from counterfeits, Mr. Niaz Shahmir highlighted several key indicators. “Customers should always buy from authorized partners, carefully verify product packaging and labeling, and cross-check serial numbers with Schneider Electric or authorized partners. Suspiciously low prices and missing documentation are strong red flags.”
Discussing trusted purchasing platforms, he recommended ANCO Engineering Services’ official marketplace. “ANCO Marketplace (www.anco.com.pk) is a dedicated platform where customers can access 100% genuine Schneider Electric products. It offers a seamless online shopping experience backed by expert support and guidance. Customers can shop with confidence, knowing their purchases are safe and reliable.”
On the role of authorized partners, Mr. Niaz Shahmir elaborated, “Authorized partners are the frontline defense against counterfeit products. At ANCO, we not only provide genuine products but also offer technical support, training, warranty services, and after-sales assistance. This helps customers make informed decisions and protects their investments.”
For engineers and businesses looking to safeguard their projects, he strongly advised sourcing exclusively from authorized partners. “By working with platforms like ANCO Marketplace, customers gain access to warranty, repair services, and expert training. This ensures projects are completed smoothly while maintaining safety and efficiency.”
Sharing his advice for engineers, Mr. Niaz Shahmir urged caution against offers that seem “too good to be true.” He noted, “Authenticity should never be compromised. Your safety, your reputation, and the reliability of your projects depend on it.”
Highlighting customer benefits, he said, “ANCO Marketplace provides not just genuine products but also a convenient, trusted, and professional purchasing experience. From browsing to after-sales support, our marketplace is designed to ensure engineers and customers get the best services aligned with international standards.”
Mr. Niaz Shahmir underscored the need for awareness. “Engineers and customers should consult Schneider Electric’s official resources and reach out to authorized partners like ANCO Engineering Services. By staying vigilant and committed to authenticity, we can combat counterfeit products and build a safer, more reliable electrical industry for Pakistan.”
