A Dialogue with Mr. Frank Liang Xianyi, Sales Director of TCL for the Middle East and Asia Pacific
TCL, a trailblazer in the global electronics landscape, is expanding in the HVAC (Heating, Ventilation, and Air Conditioning) sector in Pakistan and around the Globe. By forging a dynamic alliance with AMCON, its esteemed partner in the region, TCL is strategically positioned to capitalize on the burgeoning opportunities within Pakistan’s thriving commercial HVAC market. In an exclusive interview with Engineering Post, Mr. Frank Liang Xianyi, Sales Director for TCL in the Middle East and Asia Pacific, shares powerful insights into the company’s groundbreaking strategies, visionary outlook, and ambitious plans for driving future growth in Pakistan.
TCL’s ambitious entry into Pakistan began in 2018 through powerful alliance with AMCON, a dominant player in the HVAC and MEP (Mechanical, Electrical, and Plumbing) sectors. With its vast experience and deep industry acumen, AMCON became the perfect partner for TCL, particularly in executing high-impact commercial projects that demand economical but efficient and effective solutions. Mr. Frank Liang Xianyi emphasizes this pivotal collaboration, stating, “AMCON has proven to be an invaluable ally, leveraging its extensive expertise in the HVAC and MEP arenas. We quickly recognized that by employing astute market strategies and delivering superior product quality, we could secure a commanding presence in the Pakistani market.
TCL began its journey in Pakistan by focusing on commercial HVAC projects. However, as the years progressed, the company has broadened its scope, significantly boosting its market share in the VRF (Variable Refrigerant Flow) segment. Mr. Frank Liang Xianyi declares, “In the VRF sector, our growth trajectory is nothing short of remarkable. While we may be a smaller contender among industry giants, our relentless momentum and consistent annual gains showcase our substantial potential to the market.
TCL’s approach is elegantly simple to deliver quality product with commitment for customer satisfaction.
The HVAC market is a competitive landscape, growing with increase in established brands competing for leadership.The company is dedicated to providing reliable, high-quality products that effectively fit in customer needs. Mr. Frank Liang Xianyi asserts, “In facing market challanges, we prioritize unwavering stability and superior quality in our offerings. Additionally, we empower our partners, like AMCON, to tackle market challenges with confidence and a strategic mindset.”
A hallmark of TCL’s prowess is its distinguished research and development (R&D) capabilities. The company is renowned for its Experienced R&D team,and catering the yearly increasing investement need. Mr. Frank Liang Xianyi articulates, “Our R&D department is the catalyst for the distinctive excellence of our products in the marketplace. With a dedicated team that pioneers innovation and refines our offerings, we position ourselves as vanguards in the evolution of our industry.”
After-sales service stands as a vital pillar of TCL’s strategic framework in Pakistan, embodying the company’s steadfast commitment across global markets. In China, TCL has meticulously cultivated a comprehensive after-sales network and is resolutely focused on mirroring this success in Pakistan. Mr. Frank Liang Xianyi asserts, “After-sales service is of paramount importance to TCL. We have established a formidable network in China and are diligently working to develop a similar infrastructure in Pakistan with the invaluable support of AMCON.” This unwavering focus on after-sales service highlights TCL’s strategy to transcend mere transactions and deliver enduring support throughout the entire product lifecycle and ever after.
