Huge ecommerce and business opportunities have opened up for small and medium business in Pakistan as the American e-commerce giant Amazon adds Pakistan to its approved seller. With this addition Pakistan has been added to Amazon’s approved list of countries that can directly sell on the world’s biggest e-commerce platform.
“We have finally made it,” stated the prime minister’s advisor on commerce and Investment Abdul Razak Dawood on Twitter. “An important milestone of e-commerce policy has been achieved through teamwork”, he said, adding that the ministry has been engaged with Amazon since last year to open up the platform for Pakistanis. “It is a great opportunity for our youth, SMEs and women entrepreneurs,” he said.
This move would also transform and diversify Pakistan’s current export focus from B2B (business-to-business) to B2C (business-to-consumer) which offers a “huge benefit for local entrepreneurs, artisans, and small businesses” to help reach Amazon’s 300 million customers globally in 200 countries.
Pakistan was the only South Asian nation which was not included in the list of 102 countries on Amazon’s platform, despite being one of the biggest manufacturing economies in the region. Last year, the United Nations Conference on Trade and Development (UNCTAD) ranked Pakistan 116th in the 152-nations B2C E-commerce Index.
Amazon’s global net revenue increases by approximately $45 billion on a year-on-year basis. Pakistan will benefit exponentially by becoming a part of such a huge network.
What is most important here now is that Amazon marketplace is a world in its own with its own regulations and dynamics. Entering this world alone without having the right know how is not the key, people should go for online training to understand the dynamics of an online marketplace for their benefit and for the benefit of the country.
