CEO Faraz Khan on driving growth through quality and innovation
For over 35 years, Ajmairy Electric has been a trusted name in Pakistan’s electrical industry, known for delivering high-quality and affordable solutions to both domestic users and industrial clients. Over time, the company has been instrumental in reshaping perceptions of Chinese electrical products, which were once considered cheap and unreliable, into dependable alternatives that now hold a strong position in the market.
When Ajmairy Electric first entered the field, the general perception was divided: Chinese products were seen as poor in quality, while Japanese ones were admired but unaffordable for most businesses. CEO Faraz Khan recalls this market gap and how he decided to act on it. “At that time, people strongly believed that Chinese components were unreliable, whereas Japanese ones, though excellent, were too costly. But we discovered that many Chinese manufacturers were producing excellent-quality parts. By introducing these to Pakistan, we gradually changed people’s opinions,” he explains.
By ensuring that all products met strict quality standards while remaining affordable, Ajmairy Electric created demand for dependable Chinese components in Pakistan, breaking old market stereotypes and building customer trust.
Instead of executing projects directly, Ajmairy Electric has concentrated on becoming a reliable supplier of high-quality products to major organizations across Pakistan. Its list of clients includes Pakistan Oil Mill, SM Jaffar, Alkaram, Gul Ahmar, Karachi Port Trust (KPT), and Pakistan Navy (PNS). It is also a trusted partner for leading builders and developers such as Mohammad Bin Qasim Builders, Bahria Town, and Saima Builders. This impressive clientele is evidence of the company’s reputation for efficiency, reliability, and professionalism.
Ajmairy Electric’s product range is designed to help industries save energy and reduce costs. The company offers capacitors, breakers, and meters equipped with advanced features. Its capacitors, for instance, come with built-in Power Factor Improvement (PFI) and communication technology, enabling industries to monitor and optimize power usage. “Our capacitors are equipped with PFI and communication features, giving industries real-time data to improve efficiency. From the beginning, our focus has been on solutions that save both money and energy,” says Faraz Khan.
Always adapting to the market’s changing needs, Ajmairy Electric has built a strong base in the low-voltage switchgear sector while steadily expanding into new areas. The company is now developing 1500V DC components to meet growing demand for high-voltage direct current (HVDC) applications. At the same time, it is introducing Wi-Fi-enabled breakers with smart communication features, ensuring industries can benefit from modern, connected solutions. “We are working on 1500V DC technology and Wi-Fi-enabled breakers. Our aim is to introduce unique, high-quality products that stand apart from the competition,” notes Khan.
What sets Ajmairy Electric apart is its clear emphasis on quality, innovation, and affordability. Unlike many competitors who rely on price alone, Ajmairy Electric offers durable, advanced products at competitive rates. This unique blend reduces direct competition and strengthens its position in the market. “Our products are different from others, which is why we don’t face much competition. On top of that, our pricing is attractive, making us a preferred choice,” concludes Faraz Khan.
With its focus on innovation and reliability, Ajmairy Electric continues to redefine Pakistan’s electrical industry, ensuring customers benefit from cost-effective and forward-looking solutions.
