Rachena Corporation (Pvt.) Ltd. has carved a niche for itself in Pakistan’s electrical industry, becoming a name synonymous with trust, reliability, and long-term credibility. In an exclusive conversation with Engineering Post, Ahmed Jehangir, CEO of Rachena Corporation (Pvt.) Ltd., shared valuable insights about the company’s journey, vision, and the values that have sustained its leadership for more than four decades.
Speaking about the respect Rachena Corporation enjoys in the industry, even among competitors, Ahmed Jehangir explained, “Over the past 45 years, we have not lost any of our agencies, nor have we acquired agencies from competitors. Many of our suppliers have been with us since the inception of the company, and that reflects the strength of our relationships and credibility in the market.”
Tracing the company’s roots, Ahmed Jehangir recalled that Rachena Corporation was established in 1981 as an indenting house with its registered office in Lahore. Over the years, the company has steadily expanded its customer base and turnover. With the induction of young professionals, the firm has diversified into new business avenues. When asked about the company’s ideology, Ahmed Jehangir highlighted that Rachena Corporation’s vision has always been to align itself with the latest technologies and evolving customer needs. “We are committed to offering competitive and sustainable solutions that add value to our clients and contribute to the growth of the electrical industry in Pakistan,” he said.
Day-to-day challenges, he believes, are opportunities in disguise. “We don’t treat problems as short-term obstacles. Instead, we address them systematically so they don’t reoccur. Our focus is always on efficiency, timely decisions, and sustainable solutions,” he emphasized.
Unethical competition and counterfeit products remain an industry-wide challenge, but Ahmed Jehangir pointed out that Rachena’s proactive approach has kept its brands secure. “Our focus on authenticity and reliability has ensured that none of the brands we represent have been undermined by unethical practices.”
Looking ahead, Rachena Corporation continues to explore opportunities for expansion. “We are always open to adding new and reputed international brands to our portfolio. Our goal is to strengthen our position as a leading supplier in the electrical industry while serving the market more effectively,” noted Ahmed Jehangir.
On the subject of Pakistan’s reliance on imports, he was clear: “Pakistan must focus on manufacturing electrical and engineering products locally. Institutions like the EBD should encourage SMEs to step up. With the expertise available in the country, we can reduce import dependency while creating valuable employment for young engineers.”
Rachena Corporation’s mission remains rooted in delivering reliable and high-quality products to the switchgear, transformer, and allied industries. “There are no shortcuts to success. It only comes through hard work, honesty, and continuous commitment to excellence,” remarked Ahmed Jehangir.
As a respected business leader shared words of encouragement for the young Engineers of Pakistan. “Stay focused, work hard, and remain honest. Success requires persistence and integrity. If our young professionals embrace continuous learning and innovation, they can build a stronger and more self-reliant nation.”
Reflecting on Rachena’s journey, Ahmed Jehangir proudly acknowledged the company’s long-standing partnerships with global brands. “Some of our partners have been with us since the foundation of the company. This legacy of trust is our true asset. Moving forward, we aim to play a more active role in technology transfer and local capacity building in Pakistan. By strengthening collaboration between international manufacturers and the local industry, we can contribute to sustainable industrial growth in the country.”
